01marketing
$15M
Q4 reseller revenue
A reseller growth initiative worth $15M in one quarter
Co-op programs · Reseller enablementRead →
Sean Murphy / Work
The full portfolio.
Every project as a problem, an approach and a result. Open any one for the detail. Partners, retailers and talent are anonymized and figures rounded.
02marketing
~$2M
sales, one partner
Owned Black Friday, reseller by reseller
Co-op advertising · Regional reportingRead →
03ecommerce
$2M+
Amazon sales, H2
Built and ran the Amazon store
Amazon Seller Central / Vendor Central · Amazon AdsRead →
04marketing
4×+
blended paid media ROAS
Rebuilt paid media around return, not reach
Google Ads · Meta AdsRead →
05marketing
+20%
email open rate
Lifecycle email that moves on behavior
Klaviyo · SegmentationRead →
06operations
100+
retail partners served
Brand infrastructure: a partner portal and a 100+ page guideline
Asset portal · Design systemRead →
07marketing
1.3M+
views, one creator package
Three influencer programs, not one
Creator sourcing · Agency managementRead →
08marketing
2026
Editor's Choice Award
Press relationships that turned into results
Media relations · Trade showsRead →
09marketing
Two half-year marketing plans, a photoshoot and a brand commercial
Marketing planning · Creative directionRead →
10marketing
70+
AI scenes in the gallery
AI as a production line, not a novelty
SEMrush · AI image generationRead →
11ecommerce
Co-led a website modernization, backed by the sales data
GA4 · Sales analysisRead →
12ecommerce
+35%
CTR
Merchandising that lowered CPA and raised order value
SEO · PPCRead →
13ecommerce
+40%
YoY sales
A Shopify store built from scratch: +40% sales
Shopify · Google AnalyticsRead →
14ecommerce
+30%
revenue across 50+ clients
50+ client stores, and a new revenue line from code changes
ShopWired · HTML / CSSRead →