Example OKR
A quarterly scorecard,
week by week.
Inspired by the weekly scorecard I built for a marketing and ecommerce team: five objectives, thirteen measures, weekly updates. Every brand, name and number here is invented.
Q4 2026 · example data
Q4 summary
OKR score
67%
average of each measure's progress to its quarter target, capped at 100%
Website sales
$118.8K
of $202.0K quarter target (ads, other site, email, free search)
This week
+$18.7K
26 Nov to 2 Dec
| Measure | So far | Target | Progress | This week | Status |
|---|---|---|---|---|---|
| Sales from ads Committed Sam | $47.0K | $72.0K | 65% | +$7.4K | On track |
| Return on ad spend Committed Sam | 3.4× | ≥ 3.5× | 99% | +0.1× | On track |
| Other website sales Aspirational Sam | $31.5K | $58.0K | 54% | +$5.0K | Watch |
| Share of visitors who buy Aspirational Sam | 1.35% | ≥ 1.5% | 90% | +0.03 | Watch |
| Reviews collected Committed Riley | 85 | 125 | 68% | +13 | On track |
| Marketplace sales Aspirational Jordan / Riley | $19.5K | $28.0K | 70% | +$3.1K | On track |
| Followers on Instagram and TikTok Aspirational Riley | 5,395 | 6,000 | 90% | +221 | Watch |
| Posts creators make about us Committed Riley | 51 | 100 | 51% | +8 | Watch |
| Sales from email Aspirational Riley | $18.1K | $32.0K | 57% | +$2.9K | Watch |
| New email sign-ups (real people) Committed Riley | 553 | 850 | 65% | +87 | On track |
| Google visits from people not searching our name Committed Sam | 1,397 | 2,000 | 70% | +220 | On track |
| Sales from free Google results Committed Sam | $22.1K | $40.0K | 55% | +$3.5K | Watch |
| Featured articles Committed Jordan | 4 | 10 | 37% | +1 | Behind |
Health checks
Numbers we keep an eye on, not scored.
- 44.2%Share of checkouts completed
- 9.8%Share of sales returned or refunded
- 21.5%Share of orders from repeat customers
- 4.4Average review rating