Sean Murphy / Content
Creative that sells.
Ads, email, search and photography, built to be tested and tied to results.
Ad creative
Ads and films
behind the numbers.
Produced with agencies and in-house teams I managed. The “You In” film is the creative behind the CTV campaign below.
Black Friday promo, 1:1 paid social
Product launch, 1:1 social
Lifestyle feature, 1:1 social
Films
Email & lifecycle
Email that
matches the ads.
Campaign and lifecycle email built to match paid and social creative, so customers see one brand from ad to inbox.
Welcome
Welcome series
Introduces the brand, sets expectations and earns the first purchase with a clear next step.
Browse & cart
Abandonment flows
Browse, cart and checkout reminders timed to intent, with product-aware content.
Post-purchase
Onboarding and cross-sell
Setup help, review requests and the next logical product, so a first order becomes a second.
Winback
Lapsed customer winback
Segmented by value and recency, with an offer only where it is needed.
Campaigns
Promotional calendar
Seasonal and product launches built to match paid and social creative.
Lists
Segmentation and testing
Engagement and purchase segments, plus a steady cadence of subject, send-time and content tests.
Independence Day campaign email (scroll to view)
Full-length campaign email (scroll to view)
SEO
Found by people
who are searching.
Search work across several stores and brands: the keyword research, the writing, the technical set-up and the tracking that ties it to sales.
Added on top of existing rankings after rewriting every page and product on a Shopify store; sales rose over 40% that year.
From SEO, paid search and on-site incentives guiding merchandising, with CPA down by more than $3.
SEO, paid search and Google services for small ecommerce clients, lifting revenue by at least 30%.
Research
Keyword and topic research
Semrush and Ahrefs data grouped into the topics, questions and product terms worth writing for, and ranked by how close they sit to a sale.
On-page
Page and product copy
Titles, descriptions, headings and body copy written for every page and product, so each one targets a clear search term.
Technical
Site health and speed
Crawl audits, structured data and Core Web Vitals fixes, including faster pages from properly sized images.
Tracking
Search Console and Analytics
Analytics, Merchant Center and Search Console connected from the start, so rankings, clicks and sales are read in one place.
Content
Blog and topic targeting
Keyword research feeds an AI-assisted content queue, so articles and visuals are made for terms people actually search.
Next
AI search (GEO)
Writing and structuring pages so they are quoted by AI answers as well as ranked in classic results.
And the rest
Beyond ads
and email.
More of the content I have planned, briefed, written or produced.
Video
Brand and product films
A brand commercial, the 30-second brand film, product films and a website walkthrough, briefed and managed with agencies and in-house teams.
Video
Educational and AI video
Annotated swing-analysis clips, AI-produced software walkthroughs and AI-generated product and lifestyle video.
Photography
Photo shoots and AI imagery
Product and lifestyle shoots briefed from a shot list, plus AI lifestyle scenes built from basic product renders.
Paid
Paid social and search creative
Static, short-form video and ad copy for paid social, search, Performance Max and connected TV, built to be tested.
Campaigns and lifecycle
Promotional emails, welcome, cart and winback flows, and tailored mailers by customer type and purchase pattern.
Search
SEO copy and blog topics
Page and product copy for every page of a store, keyword-led blog targeting and structured data.
Social
Organic social and creators
Short-form video and creator-style clips planned around what works, with influencer and creator programs alongside.
Web
Landing, product and store pages
Page copy, imagery, bundles, cross-sells and limited-time deals tied to the campaign that sends the traffic.
Marketplaces
Amazon and catalog listings
Listing content, product photography and catalog structure for Amazon and on-site merchandising.
Promotions
Seasonal and promo calendars
Cyber, holiday and product-launch promotions planned so paid, email and social tell one story.
B2B
Reseller and partner content
Materials and forms behind the reseller program, plus event and trade-show collateral.
Testing
Creative testing
A simple loop: hypothesis, variants, a clear read, and the winner feeding the next batch.
YoY growth
Where the growth
came from.
June 2025 to June 2026 versus the prior twelve months, from Google Analytics, ad-platform exports and monthly performance reporting.
13K+ purchases versus roughly 8.5K the year before, measured in Google Analytics.
June 2026 monthly reporting across Google, Meta and CTV, at a 16× marketing efficiency ratio (MER: total revenue ÷ total marketing spend).
From about 44K to 145K new users in a year. Content and creators did this, not spend.
About 450K versus 365K, while international audiences grew alongside.
120-day user value nearly doubled while paid-search volume was deliberately cut.
About 43K versus 17.5K, the pipeline metric behind reseller and B2B growth.
CTV: awareness that converts
A connected-TV flight (January to May 2026) built on the “You In” film, planned and reported with the media agency I managed.
- 2.8Mimpressions
- 515Kvideo views
- 3.3×attributed ROAS